FILE NO. 33-65135
                                                                  RULE 424(B)(3)
 
                             PROSPECTUS SUPPLEMENT
                      (TO PROSPECTUS DATED APRIL 4, 1996)
                (TO PROSPECTUS SUPPLEMENT DATED APRIL 10, 1996)
 
                                     PROSPECTUS NUMBER: 1410
                                     DATED: OCTOBER 21, 1996
 
 
                           MERRILL LYNCH & CO., INC.
                          MEDIUM-TERM NOTES, SERIES B
                   DUE NINE MONTHS OR MORE FROM DATE OF ISSUE
                              FLOATING RATE NOTES
 
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<CAPTION>
 
<S>                       <C>
 
BASE RATE:                Prime
 
 
INDEX MATURITY:           One Day
 
 
TRADE DATE:               October 21, 1996
 
 
SETTLEMENT DATE:          October 24, 1996
 
 
MATURITY DATE:            October 24, 1997
 
 
REDEMPTION DATE:          N/A
 
 
OPTIONAL REPAYMENT DATES: N/A
 
 
SPREAD:                   -2.820%
                          (minus two hundred eighty two bps)
 
 
SPREAD MULTIPLIER:        N/A
 
 
MAXIMUM INTEREST RATE:    N/A
 
 
MINIMUM INTEREST RATE:    N/A
 
 
INTEREST RESET DATES:     Daily, using one business day prior.
 
 
INTEREST PAYMENT DATES:   Quarterly, on the 24th of January, April, July, and October, subject to
                          following business day convention.
 
 
INITIAL INTEREST RATE:    5.43%
 
 
FORM:                     Book-entry
 
 
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