Quarterly report pursuant to Section 13 or 15(d)

Goodwill and Intangible Assets

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Goodwill and Intangible Assets
9 Months Ended
Sep. 30, 2011
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Intangible Assets
NOTE 10 – Goodwill and Intangible Assets
 
Goodwill

The table below presents goodwill balances by business segment at September 30, 2011 and December 31, 2010. The reporting units utilized for goodwill impairment tests are the operating segments or one level below.

(Dollars in millions)
September 30
2011
 
December 31
2010
Deposits
$
17,875

 
$
17,875

Card Services
10,014

 
11,889

Consumer Real Estate Services

 
2,796

Global Commercial Banking
20,668

 
20,656

Global Banking & Markets
10,673

 
10,671

Global Wealth & Investment Management
9,928

 
9,928

All Other
1,674

 
46

Total goodwill
$
70,832

 
$
73,861



During the three months ended September 30, 2011, the Corporation completed its annual goodwill impairment test as of June 30, 2011 for all applicable reporting units. Based on the results of step one of the annual goodwill impairment test, the Corporation determined that step two was not required for any of the reporting units as their fair value exceeded their carrying value indicating there was no impairment.

On August 15, 2011, the Corporation announced that it has agreed to sell its Canadian consumer card business and that it will exit its European consumer card businesses. In light of these actions, the results of its international consumer card businesses were moved to All Other. Included in the movement of assets was goodwill of approximately $1.9 billion that was allocated from the Card Services reporting unit to All Other. This was partially offset by a reduction in goodwill related to the sale of the Canadian consumer card business which is expected to close in the fourth quarter of 2011. The allocation of goodwill was based on the relative fair values of the respective businesses within Card Services and the international consumer card businesses.

As discussed in Note 1 – Summary of Significant Accounting Principles, the Corporation adopted new accounting guidance issued in September 2011 on testing goodwill for impairment for the goodwill impairment test for Card Services and the European consumer card businesses completed during the three months ended September 30, 2011. The Corporation assessed the qualitative factors surrounding the goodwill remaining in Card Services and the goodwill allocated to All Other for the European consumer card businesses and concluded that it was not more-likely-than-not that the fair values of the reporting units are less than the carrying values. As a result, step one of the goodwill impairment test was not considered necessary.

Intangible Assets

The table below presents the gross carrying amounts and accumulated amortization related to intangible assets at September 30, 2011 and December 31, 2010.

 
September 30, 2011
 
December 31, 2010
(Dollars in millions)
Gross
Carrying Value
 
Accumulated
Amortization
 
Gross
Carrying Value
 
Accumulated
Amortization
Purchased credit card relationships
$
7,152

 
$
4,515

 
$
7,162

 
$
4,085

Core deposit intangibles
5,394

 
4,331

 
5,394

 
4,094

Customer relationships
4,229

 
1,540

 
4,232

 
1,222

Affinity relationships
1,647

 
1,003

 
1,647

 
902

Other intangibles
3,085

 
1,354

 
3,087

 
1,296

Total intangible assets
$
21,507

 
$
12,743

 
$
21,522

 
$
11,599



None of the intangible assets were impaired at September 30, 2011 or December 31, 2010.

Amortization of intangibles expense was $377 million and $1.1 billion for the three and nine months ended September 30, 2011 compared to $426 million and $1.3 billion for the same periods in 2010. The Corporation estimates aggregate amortization expense will be approximately $360 million for the fourth quarter of 2011, and $1.3 billion, $1.1 billion, $950 million, $870 million and $770 million for 2012 through 2016, respectively.